DOBI Real Estate is a leading and rapidly growing real estate brokerage based in Michigan. They are market leaders in using technology to both power their client experience and net their clients the best possible outcomes as well as empowering their agents through world-class marketing support and digital solutions. DOBI desired to further the efficiency and productivity of their agents through digital tools and needed a trusted partner who could help from ideation to product launch.
Impressed with Transcenda’s portfolio and expertise in Strategy, Design, and Engineering, DOBI decided to partner with Transcenda to help define their future product roadmap. Transcenda completed competitive market analysis and in-depth user research to understand the needs of the potential users, facilitated and led a one week workshop, prototyped and ideated several potential solutions, and then planned the product roadmap, visual design, wireframes, and technical architecture for the product solution. The blended team of Consulting, Design, and Engineering from Transcenda and DOBI business stakeholders led to a well-defined path forward.