WEBINAR

The power of software design in achieving business goals

March 27  |  11 AM ET

Join our webinar and discover how strategic software design can help businesses achieve key goals, drive growth, and avoid costly pitfalls. Our expert speakers will share real-world insights and proven strategies to align design with business success.

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Why attend?

Learn how design influences critical business metrics like revenue, efficiency, and user engagement.

Explore strategies to reduce product mistakes and optimize design investments.

See real-world case studies of companies that transformed through smart design choices.

Compare the impact of good vs. poor design decisions — and how they shape business outcomes.

Our hosts

Maria Zolynska

Lead Product Designer
Maria is a Lead Product Designer at Transcenda with over a decade of experience creating user-centric digital products that enhance engagement and drive business growth. She blends aesthetics, usability, and emerging trends to develop seamless experiences that resonate with users.

Beyond digital interfaces, Maria specializes in brand identity, ensuring products tell a cohesive story that strengthens brand perception. She leads with empathy, fostering collaboration and a culture of design excellence that empowers teams to innovate.

Julia Kucherenko

Lead Product Designer
Julia is a Lead Product Designer at Transcenda with nearly a decade of experience in industries like healthcare, HR, and finance. 
She specializes in solving complex business challenges through thoughtful, accessible, and user-first design.

By grounding her work in research—whether through usability testing, data analysis, or user interviews—Julia ensures design decisions are both data-driven and intuitive. She thrives in cross-functional collaboration, balancing user needs with business goals to create high-quality, impactful solutions. Her professional motto is: 'Well defined is well designed.

Helen Zarembo

Lead Product Designer
Helen is a Lead Product Designer at Transcenda with over a decade of experience crafting solutions that seamlessly merge user needs with business objectives. With a strong engineering background and expertise in both B2B and B2C products, she excels at bridging technical knowledge with creative problem-solving to drive innovation.

As a design leader, Helen has experience managing teams and aligning user experience with strategic business goals. She believes user satisfaction and business success are deeply interconnected—and is passionate about designing experiences that create lasting impact for both.

About Transcenda

Transcenda is a global provider of design and engineering services, empowering organizations to rapidly scale, digitally transform, and bring new products to market.


We put people first and strive to be agents of change by building a better future through technology. We support you at any stage of your journey or across the entire product lifecycle. With a collaborative approach, we help turn your vision into reality.

Our clients