Centric Software

Redefining and implementing the user experience of a sophisticated enterprise web application.

The client

Centric PLM™ is a Product Lifecycle Management (PLM) platform that provides comprehensive tools for managing the entire product lifecycle, from concept to product launch. The platform offers a wide range of functionalities for design, product development, sourcing, quality management, and supply chain collaboration.

The challenge

Centric PLM is a cloud-based solution that offers real-time collaboration and visibility across all departments, enabling seamless communication between different teams and stakeholders involved in the product go-to-market process. It is designed to enable brands, retailers and manufacturers of all types of consumer goods such as fashion, luxury, footwear, outdoor, home goods, food & beverage, cosmetics & personal care and consumer electronics, to bring products to market quickly and effectively.

Some of the key features of Centric PLM include product data management, design and development management, costing and product margin analysis, supplier collaboration, quality management and compliance & sustainability tracking. It also offers advanced what-iffing, analytics and reporting tools that provide actionable insights into the product development process.

Overall, Centric PLM improves efficiency and reduces the costs associated with product development by streamlining processes, increasing collaboration, and providing a single source of truth for product information.

What we did

User interviews
Usability testing
Ideation and rapid prototyping of several concepts
Configurable view solution definition

Takeaways & results

The challenge that Transcenda and Centric Software tackled was enhancing and simplifying the user experience. Together we have ideated, defined, and tested a new user experience which will be moving into production.

Centric Software has a robust solution (Centric PLM) which serves data to many different users and roles. With the breadth and depth it offers, in order to unlock all of the features and functionalities it takes time for users to get to it, since each user of the platform has different needs and desires. A Designer may be interested in information related to new design ideation, sketches, materials, and test materials. A Merchandiser will be working on developing product line strategies, analyzing product costs and setting pricing strategies to ensure products are priced appropriately to meet revenue goals.

While the platform allows for the personalization of views to power the experience of each role, the goal of the solution was to simplify and help users to get faster to the data points they need by offering ability to set up their custom views and key workspaces in a more efficient way, and also leverage relevant data that other personas (cohort learning) use for the similar use cases.

Project outcomes

  • Enhanced user experience, faster data access for different roles
  • Reduced access time, faster decision-making and execution
  • Views and workspaces for personalized experiences
  • Relevant data leverage, better decision-making efficiency
  • Increased productivity and satisfaction through faster data access

Client’s feedback

"Transcenda is a trusted partner. Their team’s ability to ideate, define, and test new user experiences has significantly enhanced our product’s usability. The proactive and quality-focused approach of Transcenda’s engineers and designers made our collaboration a great success. We highly recommend their expertise."

Saurabh Deshpande
Vice President, Product Management & UX Design at Centric Software

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